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The first threat facing organizations is phishing. Phishing is essentially, using fake links to lure users into offering up sensitive information, by posing as an authority. Hackers can embed malicious links into emails, attachments or images, which usually lead to another page that requests the sensitive information, which will later be used against the user. One of the most creative ways hackers have found to attack SMBs is to call in and impersonate IT staff or Network Administrators, asking for specific information off the employee’s computer to resolve a potential “virus.” The employee will usually comply and supply the information, giving the hacker the exact keys they need to infiltrate the system.